Videos Archives

Jim Ackerman6 years ago

Video: Long Ads Generate More Sales

Don't believe what you heard about "less is more."

Jim Ackerman6 years ago

Video: Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Jim Ackerman leads you through the proper steps.

Jim Ackerman6 years ago

Video: How to Make Your Advertising More Effective Over Time

It’s all about testing and tracking.

Jim Ackerman6 years ago

Video: Digital Marketing Is Great, but It Can’t Solve All Your Problems

For many pet-business owners, it's failed to meet expectations.

Jim Ackerman6 years ago

Video: The Shortest Path to Turning Social Media Contacts Into Actual Paying Customers

Use a "scarcity" promotion to create a feeding frenzy at your business.

Jim Ackerman6 years ago

Pet-Business Owners, It’s Time to Stop Using Those Outdated Marketing Tactics

The world is changing. So should your marketing.

Jim Ackerman6 years ago

Video: How to Improve Your Marketing Efforts with a Joint Venture

Jim talks with Paul Furse about joint ventures.

Jim Ackerman6 years ago

Video: How Much Does It Cost to Bring in a New Customer? Here’s How to Find Out …

It's actually a simple calculation.

Jim Ackerman6 years ago

Video: Social Media Is Changing Quickly … Here’s How to Adapt

Don't be afraid to try new things ... and discard old ones.

Jim Ackerman6 years ago

Video: How to Set Your Pet Business Apart from the Competition

This is much more than a slogan.

Jim Ackerman6 years ago

Video: How to Make Sure Your Marketing Is On Track

The good news is that testing and tracking is easier than ever.

Jim Ackerman6 years ago

Video: Things Are Looking Good in the Pet Business … but Don’t Get Too Comfortable

Eventually, the upswing will become a downturn. Will you be ready?

Headlines6 years ago

And the World’s Richest Pets Are …

A chicken is among the top 5.

Jim Ackerman6 years ago

Video: Why Your Pet Business Needs to Be Doing Integrated Advertising

Sometimes you need to market through multiple channels to get customers to act.

Jim Ackerman7 years ago

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

A generic "come to our store" won't do the job.

Jim Ackerman7 years ago

Video: How to ‘Sell the Benefits’ in Your Pet Business

A simple explanation of the most essential sales skill.

Jim Ackerman7 years ago

Video: Why Your Advertising Doesn’t Need to Be Profitable — At Least Not Today

You can spend more than you think you can on advertising, says marketing specialist Jim Ackerman. And your ads don’t necessarily have to be profitable today. In...

Jim Ackerman7 years ago

Video: Here’s How to Make Digital Marketing Work for Your Pet Business

If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among pet-business owners, says marketing specialist Jim Ackerman. And it’s...

Jim Ackerman7 years ago

Video: Pet-Business Owners Shouldn’t Be Afraid of Telemarketing

Most pet-business owners want little to do with telemarketing, says marketing specialist Jim Ackerman. They’re afraid of offending their customers or potential customers. But the reality is...

Jim Ackerman7 years ago

Video: 2 Things That Can Go Wrong for a Pet Business in a Good Economy

The economy is good, pet ownership is up — what could possibly go wrong? Two things, says marketing specialist Jim Ackerman. In the video below, Ackerman...

PETSPLUSMAG.COM

Video: Long Ads Generate More Sales

Video: Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Video: How to Make Your Advertising More Effective Over Time

Video: Digital Marketing Is Great, but It Can’t Solve All Your Problems

Video: The Shortest Path to Turning Social Media Contacts Into Actual Paying Customers

Pet-Business Owners, It’s Time to Stop Using Those Outdated Marketing Tactics

Video: How to Improve Your Marketing Efforts with a Joint Venture

Video: How Much Does It Cost to Bring in a New Customer? Here’s How to Find Out …

Video: Social Media Is Changing Quickly … Here’s How to Adapt

Video: How to Set Your Pet Business Apart from the Competition

Video: How to Make Sure Your Marketing Is On Track

Video: Things Are Looking Good in the Pet Business … but Don’t Get Too Comfortable

And the World’s Richest Pets Are …

Video: Why Your Pet Business Needs to Be Doing Integrated Advertising

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

Video: How to ‘Sell the Benefits’ in Your Pet Business

Video: Why Your Advertising Doesn’t Need to Be Profitable — At Least Not Today

Video: Here’s How to Make Digital Marketing Work for Your Pet Business

Video: Pet-Business Owners Shouldn’t Be Afraid of Telemarketing

Video: 2 Things That Can Go Wrong for a Pet Business in a Good Economy

PetPlace and Pets Best Insurance Launch ‘Heroic Hearts Collective’ to Honor Extraordinary Pet Rescues

What Impact Will “Economic Blackout” Have?

Thieves Stage Seizure as Distraction to Steal Puppies From Pet Store in Colorado

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

Stock a Toy for Every Dog Who Visits Your Store

What Do Cold Plunges, Improv Comedy and a 49-Year-Old Macaw Named Baby Have in Common?

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

PIDA – Pet Industry Distributors Association • FetchFind

MasterClass: Redefining Retail as Slow Retail