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5 years ago

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PROMOTIONS AND CAMPAIGNS can both play an important role in growing your pet business. But they aren’t the same thing.

In today’s video, marketing expert Jim Ackerman explains the differences and how you might use each.

Take a look:

 

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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