WHILE WE ARE all consumers, how and where we consume is just as important as what we consume. As fashion designers seek to create a sustainable future through slow fashion philosophies, including product longevity and the circular economy, the retail store has an important role to play in the education of consumers through the services offered and communication of these principles. In this video, join Rebekah Matheny, Associate Professor of Interior Design at The Ohio State University, to learn about an approach for translating slow fashion’s methodology into a slow retail design process.

Presented by:
Rebekah L. Matheny
Associate Professor of Interior Design, The Ohio State University

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RETAIL IS AT A pivot point, and as we look toward the future, brand leaders must ask an existential question: Why are we here? The time is now for courageous retailers to stand up for more noble causes. It’s time to focus on human value rather than monetary worth. It’s time to focus on the capital of caring. In this session, join VMSD’s New York Editor Eric Feigenbaum as he explores the future of retail and the impact of empathy and caring, and what it means for the outlook of your business.

The post Leadership, Empathy, and a Noble Cause appeared first on PETSPLUSMAG.COM.

IN THIS SHOP! MASTERCLASS webinar, Ken Nisch, author of “Sustainability for Retail: How Retail Leaders Create Environmental, Social, & Cultural Innovations,” discusses the evolving sustainability practices at retail. This MasterClass will touch on a number of facets relating to retail sustainability — including recent trends — while offering business leaders practical solutions on how to incorporate sustainability practices in ways that work for everyone.

The post Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations appeared first on PETSPLUSMAG.COM.

The post Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail appeared first on PETSPLUSMAG.COM.

How Store Design Impacts Consumer Engagement and Purchases

Learn from the Experts the Secrets to Boosting Retail Sales by Unlocking the Power of Better Store Design

Interior planning and design play a significant role in the overall performance of a retail store. A well-designed interior can influence the shopping experience, increase engagement and ultimately impact the store’s sales and profits.

PETS+ has brought together a team of retail design experts to share their knowledge with you. We invite you to join Lyn Falk (RetailWorks), Jennifer Waligora (Wild Birds Unlimited), Pam Levine (Levine Luxury Branding) and host Andrea Hill (Hill Management Group) for a complimentary webinar about ways to upgrade your store experience and increase engagement.

In this webinar you’ll learn:

• How to create an atmosphere that stimulates interest, engagement, and trust.
• How to extend your brand into the literal fabric of your store.
• Ideas for product display that turn attention to key products and drive more profitable sales.
• How to influence the flow of customers through the store, guiding them along the customer journey and toward the cash register.

Join us and learn how turning your store interior into a multi-dimensional brand experience can change the way consumers experience your brand and keep them returning for more.

REGISTER NOW

PRESENTERS

Lyn Falk | CEO & President, RetailWorks
Jennifer Waligora | Store Design & Planning Manager, Wild Birds Unlimited
Pam Levin| Owner, Levine Luxury Branding
Hosted by Andrea Hill | CEO, Hill Management Group | The Works Brands

SPONSORED BY

Shop! MarketPlace

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The post Digitizing the Unboxing Experience: How to Build Relationships with Your Pet Parents appeared first on PETSPLUSMAG.COM.

In addition to a registered vet technician to draw the blood, you will need to have on hand to hold a clinic at your business:

• Small table for small dogs and cats to sit/stand on
• Large mat for large dogs to sit/stand on
• Towels to wrap cats
• Muzzles (if needed)
• Peanut butter and tongue depressors or lickimat to distcrat pets
• Alcohol
• Cotton swabs
• Bandage wrap
• Vacutainer tubes — serum blood collection
• Syringes – 5 to 6 cc
• Needles 18 to 23 gauge, 1 inch
• Labels for tubes
• Centrifuge
• Sharps container
• Bubble wrap and box to ship tubes

Youngblood says that getting started should only cost around $300.

To read more about Youngblood and her inspiration for offering titer testing clinics, read the Wellness Warriors feature from our Nov-Dec 2020 issue.

The post Video: How to Host a Titer Testing Clinic at Your Pet Business appeared first on PETSPLUSMAG.COM.

The post Drive Sales With the “Any Wound, Any Time” Silver & Honey Healing Solution appeared first on PETSPLUSMAG.COM.

The post Probiotic Skin Care for Pets: The Breakthrough Wellness Solution for Treating & Preventing Common Problems appeared first on PETSPLUSMAG.COM.

Nicci Cammack, owner of NorthPoint Pets & Company as well as Undogmatic Inc., an independent media and research agency, led the discussion with Dr. Brady about the book, which came out in December.

Watch the discussion:

To learn more about Dr. Conor Brady’s work, visit dogsfirst.ie. Cammack can be reached via northpointpets.com.

The post PETS+ Book Club: Watch Dr. Conor Brady Discuss “Feeding Dogs” appeared first on PETSPLUSMAG.COM.

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IN THIS EPISODE of Behind the Pages, host Keith Miller talks to Giselle Ugarte of Media Bridge Advertising about how to use LinkedIn to promote your pet business. She also shares the four types of successful social media posts and why your social media should be like a party at your house.

ABOUT THIS PODCAST: Behind the Pages with Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area, posts a new episode every month. Check out PETS+ podcasts for past episodes and links to subscribe with your favorite podcast service.

The post Podcast: Marketing Pro Giselle Ugarte on Using LinkedIn to Grow Your Pet Business appeared first on PETSPLUSMAG.COM.

This episode aired live on Dec. 5, 2020, in the PETS+ Community and PETS+ page on Facebook. New episodes air there every other Friday at 3 p.m. Eastern. Trace covers a wide variety of topics, including pet store operations, employee training, buying and merchandising. Each session offers downloadable supportive materials.

The post Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses appeared first on PETSPLUSMAG.COM.

This episode aired live on Nov. 12, 2020, in the PETS+ Community and PETS+ page on Facebook. New episodes air there every other Friday at 3 p.m. Eastern. Trace covers a wide variety of topics, including pet store operations, employee training, buying and merchandising. Each session offers downloadable supportive materials.

The post Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday appeared first on PETSPLUSMAG.COM.

This episode aired live on Oct. 30, 2020, in the PETS+ Community and PETS+ page on Facebook. New episodes air there every other Friday at 3 p.m. Eastern. Trace covers a wide variety of topics, including pet store operations, employee training, buying and merchandising. Each session offers downloadable supportive materials.

The post Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets appeared first on PETSPLUSMAG.COM.

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This episode of Behind the Pages is chock full of business advice AND reality TV scoop. You read that right. Host Keith Miller chats with Jennifer Kirk of Posh Puppy Boutique and Posh Paws Grooming in California. She consulted and provided clothes on both “Beverly Hills Chihuahua” sequels and now works with Lisa Vanderpump of “Beverly Hills Housewives” and Vanderpump Dogs fame. Kirk shares how she gained such social media success and offers advice on how you can do the same, plus she and Keith talk about their Small Business Saturday plans.

ABOUT THIS PODCAST: Behind the Pages with Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area, posts a new episode every month. Check out PETS+ podcasts for past episodes and links to subscribe with your favorite podcast service.

The post Podcast: Get Social with Jennifer Kirk of Posh Puppy Boutique and Vanderpump Dog Foundation appeared first on PETSPLUSMAG.COM.

Major chains that have taken such steps in at least some locations include Tiffany, Macy’s, Target and CVS, CNN reports.

Tiffany spokesman Nathan Strauss said, “While we intend to remain open where possible, out of an abundance of caution the windows of select stores in key cities will be boarded in anticipation of potential election related activity.”

Some retailers are making other preparations as well, including increasing their lighting and hiring security guards, according to CNN.

In New York City, even the Empire State Building has been boarded up on its ground floors, CBS News reports.

Watch the video:

The post Video: Some Retailers Board Up Due to Election Unrest Fears appeared first on PETSPLUSMAG.COM.

This episode aired live on Oct. 16, 2020, in the PETS+ Community and PETS+ page on Facebook. New episodes air there every other Friday at 3 p.m. Eastern. Trace covers a wide variety of topics, including pet store operations, employee training, buying and merchandising. Each session offers downloadable supportive materials.

The post Video: Trace’s Store School Covers Lessons Learned from COVID-19 appeared first on PETSPLUSMAG.COM.

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THE 2020 presidential election has divided this country. Is it a good idea, then, to carry poop bags featuring the faces of candidate and President Donald Trump and candidate and former Vice-President Joe Biden? MetroPaws founders Jonathan and Megan Bolton think so!

“The idea is to encourage people to vote, to get people involved, to get people to get engaged,” Jonathan Bolton tells host Keith Miller in this episode of “Behind the Pages.”

Bolton and Miller offer stores advice on how to carry the Smear Campaign’s Democrap and Repooplican Poolitical bags without offending voters for either candidate. Bolton also shares how these bags came about and whether their sales are a predictor of who will win.

ABOUT THIS PODCAST: Behind the Pages with Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area, posts a new episode every month. Check out PETS+ podcasts for past episodes and links to subscribe with your favorite podcast service.

The post Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden? appeared first on PETSPLUSMAG.COM.

This episode aired live on Sept. 18, 2020, in the PETS+ Community and PETS+ page on Facebook. New episodes air there on Fridays at 3 p.m. Eastern. Trace covers a wide variety of topics, including pet store operations, employee training, buying and merchandising. Each session offers downloadable supportive materials.

The post Video: Learn How to Do Holiday on a Budget at Trace’s Store School appeared first on PETSPLUSMAG.COM.