Each issue of PETS+ arrives chock full of the latest and greatest cat products. Let’s look back at what we featured in our New & Notable section over the past year. You’ll find plenty of options for this ever-growing CATegory. (See what we did there?)
Glow, Cat Go
BOXIE’s Glo Natural Attractions Cat Litter contains Glo Light Attractant UV crystals with sparkles only cats can see, so they know where to go — perfect for your customers with cats who have behavioral issues or difficulty using the litter box. In Clumping Clay, Crystal and Clumping Corn.
boxiecat.com, sales@boxiecat.com
$22.99-$41.99
Now With Goat Milk
Succulent goat milk promotes daily hydration in FUSSIE CAT’s enhanced foods and toppers lines. Super Premium Chicken Formula in Goat Milk Gravy comes in Chicken, Chicken With Beef, and Chicken With Duck — fortified with vitamins and minerals, and rich in DHA to support vital brain development and healthy vision. 2.47 ounces. Super Premium Purée in Goat Milk, enriched with sunflower oil and vitamin E, comes in Chicken, Chicken With Beef, Chicken With Duck, Tuna With Chicken, Tuna With Salmon, and Tuna With Small Anchovies. In four 0.5-ounce tubes. In-store training, POP materials, and coupons available this fall.
fussiecat.com, (888) 897-7207
$1.89/$3.49
For All the Pet Hair
What better product to position at your checkout than the travel-size Uproot Cleaner Mini? You could even keep a demo tool available, allowing customers to quickly swipe away pet hair from their clothes while you ring up their purchases. UPROOT CLEAN offers this point-of-sale display, which holds 20 Minis and measures 9.9 by 6.9 by 9.4 inches.
uprootclean.com, wholesale@uprootclean.com
$10.99
Fish For Treats
In addition to packing delicious freezedried, nutrient-rich raw protein into a 1-calorie treat, Meowfulls Whitefish & Salmon Treats from STELLA & CHEWY’S are responsibly sourced, crafted in the U.S., and contain no added grains, wheat, artificial colors, flavors or preservatives. Probiotics included also support digestive health.
stellaandchewys.com, reddoor@stellaandchewys.com
$8.99
Scent of Fall
Pears, golden honey and apricot blossoms combine with greens and earthy woods in the new Pear Orchard scent from PET HOUSE BY ONE FUR ALL. Also joining the company’s autumn line of plant-based, pet-odor eliminating candles are Pumpkin Spice, Apple Cider and Falling Leaves.
onefurallpets.com, (954) 361-5255, info@onefurallpets.com
$23.99
Now in Pork & Turkey
ROGUE PET SCIENCE adds to its top-selling Origins 5-in-1 Food Topper line with two new protein options: Pork and Turkey. Made and sourced in the U.S., each uses fermented microalgae containing omegas 3, 5, 6, 7 and 9, as well as prebiotics, probiotics and postbiotics. For both cats and dogs. In .5, 2 and 5 pounds.
roguepetscience.com, info@roguepetscience.com
$15.95/$54.99
WINDOW SEAT
Cats won’t want to leave this spot! The EZ Mount Deluxe Bolstered Window Kitty Sill Cat Perch with Cat Grass Grow Station from K&H PET PRODUCTS gives them a place from which to survey both the indoors and outdoors, with snacks readily available in a convenient mesh cup holder. The fresh greens are U.S.-farmed non-GMO oat grass, the most enticing cat grass variety and a rich source of protein and soluble fiber. Each station comes with two grow cups: one for immediate use and another for future cultivation and swapping, ensuring a continuous supply. TIP: Put one up on display so your store cat can show off how much they love it.
khpet.com, (877) 738-5188
$55.99
NEW & IMPROVED
The new formulation of CATALYST Soft Wood Cat Litter improves its absorption rate, makes the litter less dusty, and provides a better overall cat and customer experience. The pine scent in Healthy Cat and Multi-Cat formulations contributes to the product’s high level of cat acceptance. TIP: Let your customers know that while the litter now has a lighter color, the change does not affect performance. 10 and 20 pounds.
catalystpet.com, (844) 554-8837
$14.99/$24.99
PAW RELIEF
FERA PET‘s new PawBiome Pet Balm provides gentle relief and nourishment for skin, nose, paws and elbows. Active ingredients seabuckthorn, neem oil, calendula — all USDA Organic — combine with Floradapt proBio-65 lactobacillus sakei to support dog and cat skin microbiome and barrier function. In a 2-ounce stick.
ferapets.com, sales@ferapets.com
$24.95
YOU’VE GOT MAIL
Cat customers will love THE FANCY DOODLE PAPERIE‘s new Catnip Card Collection. Available with humorous messages such as “A sketchy alley cat made me send this, and said your cat would know what to do,” each card also comes with a baggie of certified-organic catnip. Designed and ships from the company’s Los Angeles, CA, studio.
thefancydoodle.com, hello@thefancydoodle.com, (626) 625-1175
$6
GET IN YOUR PRE-ORDER!
Simply put: the Holiday 2024 Cat Toys from HUXLEY & KENT are adorable. The plush Meow-zel Tov Dreidel, Ugly Sweater G-Man, Meh’ Nog and Lit Donut offer stimulating play and multi-sensory entertainment. Each toy includes organic catnip and proves perfect for battable play. Pre-orders close July 31 and ship in early September.
huxleyandkent.com, info@huxleyandkent.com
$4.99
HAPPY BIRTHDAY!
Because cats deserve indulgent celebrations, too! (Perhaps even more than dogs, if you ask cats.) With that in mind, PETCAKES offers the Complete Baking and Birthday Kit for Cats. It includes all the essentials to make three fish-shaped cheese-flavored cakes with yogurt-flavored frosting and three fish-shaped honey yogurt-flavored ice creams, all adornable with included sprinkles. The cakes “bake” in the microwave in just minutes. There’s even a little candle in the kit. All ingredients are human-grade, sourced in the U.S. and do not contain wheat, corn, soy, sugar, salt or preservatives. Even the reusable pans are sourced here.
ilovepetcakes.com/collections, info@ilovepetcakes.com
$26
Steamed & Dried
From ZIWI comes Peak Steam & Dried Recipes, made with innovative Z-MicroSteam technology. The process combines delicate micro-steaming with gentle air-drying to lock in nutrition and create a light, palatable texture dogs and cats love. All recipes for dogs include fruits or vegetables, a natural source of nutrients and fiber to support digestion; and chicory root, a source of inulin, a natural prebiotic that can help support the growth of good bacteria in the gut. All recipes for cats include wild-caught whole fish, a rich source of omega-3 fatty acids to support skin health and a shiny coat. In 1.8 pounds, 3.3 pounds, 7.1 pounds for dogs and in 1.8 pounds and 4.9 pounds for cats.
us.ziwipets.com, info@ziwipets.com, (877) 464-9494
$32.98-$119.98
Under the Sea Fun
Because most cats — and we’d love to meet the exceptions — will never get the chance to play with a real octopus, CAT IN THE BOX offers Ink Floyd. This adorable 12-inch octopus toy has eight twisty tentacles, an oversized head for sinking claws into and a tempting 4-foot tether, creating the perfect opportunity for play between person and pet. Handmade by artisans in Nepal of 100%-pure New Zealand wool and Nepali silk, Ink Floyd gets its vivid coloring from azo-free dyes.
thecatisinthebox.com, dawn@thecatisinthebox.com, (508) 881-1111
$24.99
Bienvenue
French company MARLY & DAN has brought its Salmon Cat Treats with Functional Benefits to the U.S., thanks to ONLY AN OCEAN. The line boasts salmon-based recipes with added natural ingredients to target specific needs: Urinary, Calm, Digestion and Hairball. No cereals, added sugars or artificial additives. 3 ounces.
onlyanocean.net, (843) 380-4042
$9.99
Lickable & Functional
Cats get a nutrition boost in WELLNESS PET COMPANY’s new Lickable Treats. Complete and balanced for whole-body nutrition, they contain added vitamins, minerals and trace nutrients. The Chicken, Tuna and Duck purees contain prebiotic fiber to support digestive health, and select recipes include added immune health support and skin and coat support. 6 0.4-ounce pouches per bag.
wellnesspetfood.com, care@wellnesspet.com, (800) 225-0904
$5.99
CBD Just For Kitties
On the ingredient list for the reformulated SUZIE’S CBD TREATS CBD Bites for Cats are USDA Organic-certified full-spectrum CBD oil, from Colorado-grown hemp, plus chicken, tuna, and organic nutritional yeast and apple cider vinegar. Now softer and chewier, they contain .5mg CBD per chew in a 100-count jar (20 more chews than before at the same price!). Customer literature, Astro Loyalty, plus a 100% satisfaction guarantee.
suziespettreats.com, info@suziespettreats.com
$15.95
A Treat Dispenser For Cats
Because kitties also like to play for their food, MEOWIJUANA introduces the Knock ‘N’ Nimble Treat Dispenser Toy. When paired with the company’s Crunchie Munchie Cat Treats, it provides mental stimulation, physical fun and tasty surprises. In Avocado and Starfish designs.
meowijuana.com, support@meowijuana.com, (888) 289-6369
$10.99
Wing Night!
Because pets deserve their own version of the popular appetizer, IDENTITY introduces its “Buffalo” Chicken Wing Snack. These human-grade treats for dogs and cats are gently cooked and deboned to ensure they are pathogen-free and safe, then frozen — something new and different for your treats freezer! 8 ounces.
identitypet.com, (970) 371-0158
$9.99
Complete & Balanced
INABA FOODS has made its Churu Meal Topper for Cats complete and balanced. The topper provides the nutrition they need to thrive in a delicious, easy-to-digest creamy puree that boosts appetite and restores vitality and health. In Chicken, Chicken with Cheese, Tuna, Tuna with Salmon, and Tuna with Scallop; packet of four 1.5-ounce tubes. Special promos for first-time orders available through distribution or direct.
inabafoods.com, (310) 818-2270
$2.99
Because Cats
Cats love a nice, warm laptop, especially one their human happens to be using. RELATABLE’s Scratchpad Pro gives them their own, complete with a hilarious video conference on screen, plus mouse and trackball for additional play. Keep one open and on display for best sales results.
relatable.com, sales@relatable.com
$29.99
Lend Me Your Ears
Ear Therapy Wipes from VETERINARY FORMULA make cleaning, disinfecting and deodorizing pet ears quick, easy and effective. The formula targets bacterial, yeast and fungal infections. Made with lactic acid, ketoconazole, benzoic acid and salicylic acid, the wipes remove dirt and debris while combating odors and keeping ears free of wax buildup. Veterinary Formula’s Ear Therapy Solution also available.
veterinaryformula.com, support@veterinaryformula.com, (844) 600-8322
$12.99
Clean Paws, Clean Floors
Your kitty customers will appreciate how the CASA LEO Litter Mat helps keep the house neat and smelling fresh, thanks to its high-quality materials and dual-layered rubber construction. The mat’s upper layer features soft but durable rubber in a honeycombed pattern that removes litter stuck to paws. The moisture-proof bottom layer traps litter, prevents urine leaks and helps reduce odors. Dumping and cleaning are easy, as the two layers separate along one edge. While designed for the company’s Leo’s Loo Automatic Self-Cleaning Litter Box, the mat complements any traditional or automatic litter box setup. Water washable, made of biodegradable material, and contains no heavy metals. In Avocado Green, Pretty Pink and Baby Blue.
casaleopet.com, jason@casaleopet.com
$29.99
From Nature
The Catalyst All-Natural Cat Litter Mat features woven sisal, a durable and biodegradable fiber derived from the agave sisalana plant, known for its strength and resilience. Crafted to pair perfectly with CATALYST PET’s soft wood litter, the mat provides a natural, comfortable path for cats, capturing stray litter bits as they exit. Machine washable. Measures 24 by 36 inches.
catalystpet.com, (844) 554-8837
$34.99
Calming Cat Litter
More than four years of research and collaboration with world-renowned academic leaders went into creating Harmony Lavender & Bamboo Clumping Litter by NATURALLY FRESH. The first mood-boosting litter formula created using Givaudan MoodScentz+ technology, which enhances the natural calming properties of lavender and bamboo essential oils, leaving homes smelling fresh and clean while helping reduce potential restlessness for cats. Like other Naturally Fresh formulas, the Harmony product uses all-natural walnut shells, a top litter option for eliminating ammonia odor. The essential oils produce a fresh, gentle scent, as opposed to masking odors with harsh perfumes and chemicals. Sustainably grown certified, produced in solar-powered facilities and derived from a renewable resource.
naturallyfreshlitter.com, naturallyfresh@ecoshell.com
$19.99-$31.99
Nice Calm Walks
The breathable mesh and gentle pressure of SLEEPYPOD’s Calming Harness wraps around a pet’s body like a reassuring hug, helping to soothe fear and anxiety during walks. The martingale design also provides control while helping to prevent escape. The harness comes in five sizes for dogs and three sizes for cats.
sleepypod.com, sales@sleepypod.com, (626) 421-6818
$49.99-$99.99
Functional Freeze-Dried
PURE TREATS INC. adds functional ingredients to its freeze-dried treats for dogs and cats. Made with only five simple human-grade ingredients, PureBites+ come in Skin & Coat and Gut & Digestion for cats and in Skin & Coat, Hip & Joint and Gut & Digestion for dogs. Made in the U.S. using a delicate freeze-drying process that preserves fresh raw whole foods and functional ingredients, these treats do not contain artificial colors, sweeteners or preservatives.
purebites.com, customerservice@purebites.com
$12.49-$13.49
Dual-Purpose Recipes
NORTHWEST NATURALS introduces raw frozen Protein Boost, a complete and balanced diet for cats that also serves as a protein boost topper for dogs. It contains 98% animal protein and 2% natural supplements, and comes in Beef & Trout, Chicken, Duck, Rabbit, Trout, Turkey and Whitefish. 2 pounds.
nw-naturals.net, info@nw-naturals.net
$18.99-$29.99
Healthy Smiles
SKOUT’S HONOR enters the oral care for pets category with four “brushless” products that break down and prevent plaque and tartar while freshening breath. The Oral Care Water Additives go into a pet’s water bowl daily and come in Peanut Butter & Bacon and Fresh & Flavorless. The Oral Gel, in Peanut Butter & Bacon, easily coats teeth and gums. Advanced Dental Drops target specific areas, come in a spray-free pump and have no flavor or odor. And Pet Dental Wipes also have no flavor or odor, and are made from plant-based, biodegradable fibers.
skoutshonor.com, sales@skoutshonor.com
$16.99-$24.99
Just Add Water
Because even your customers who excel at meal prep can forget to defrost, the Freeze-Dried Raw Goat’s Milk varieties from SHEPHERD BOY FARMS do not require freezing. They simply store in the pantry until needed. Pet parents add water, shake and serve, refrigerating after. The whole-food supplement made with pure milk from pasture-fed goats also comes in varieties with organic fruits and vegetables. For dogs and cats and in Classic, Golden Blend, Super Greens Blend and Super Fruit Blend. 2 and 4 ounces make 16 and 32 ounces.
shepherdboyfarms.com, (317) 448-6660
$12.99-$19.99
Now in Pâté
FROMM FAMILY FOODS developed Gold Cat Pâté recipes to complement its Gold Cat Kibble — in both flavor and nutrition. The collection features Kitten Chicken & Duck Pâté; Adult Chicken, Duck, & Salmon Pâté; Healthy Weight Chicken & Duck Pâté; and Indoor Cat Chicken & Salmon Pâté. To support such new products, the family business frequently sends out informational and POP materials, engages in creative digital and social media campaigns, and periodically provides coupon offers to customers. Sales, customer service and nutritionist staff also are available to answer questions and provide training to retailers. 5.5 ounces. In singles and cases of 12.
frommfamily.com, (800) 365-6331
$2.17-$2.39
Sprankles, Please
Another single-ingredient product for both dogs and cats your customers will love: Sprankles. The freeze-dried raw treats are all-natural, free of grain and gluten, and sourced and made in the U.S. In Duck Hearts, Chicken Breast, Chicken Hearts, Beef Liver and Lamb Liver varieties.
spranklesforpets.com, (347) 746-8063
$14.99-$19.99
