NOVEMBER RAISES AWARENESS — and cash — for men’s health issues. The idea is simple and fun: In November, male participants cultivate mustaches and seek...
Sept. 4-8 MANAGEMENT Develop a standardized gripe response formula. Be sure everyone on the team knows how to execute it perfectly. STAFF Time for the second...
September 19 Arrrggh, already? It be the year’s dumbest holiday: TALK LIKE A PIRATE DAY. Ready to end this nonsense? When a customer enters your business...
July 15 Could your pet cause a fire in your home? (Think fireplaces, candles, stove knobs, etc.) Plus, in the event of a fire, have you...
July 3-8 MARKETING Hire a pro to take photos of your store and team. These are valuable marketing tools you can use when meeting vendors at...
May 25 Contemplating such a seminal event as the 40TH ANNIVERSARY OF THE PREMIERE OF STAR WARS, we sought a link between Star Wars nerdhood and...
Find a business category to focus on ... and draft a plan to get it up and running.
March 21 “Great to see you, Mrs. … uhhhh … Mrs. … uhhh …” Is this you? On MEMORY DAY today, let’s try to improve your...
WEEK 1March 6-10 MARKETING Put together a selection of green pet paraphernalia and highlight the items on your website and social media as St. Patrick’s Day...
WEEK 1Jan 2-6 MANAGEMENT This is about the most fun you can have as a store-owner. Set long-term business goals and then break them down into...
JANUARY 1 OK, now that the humans have celebrated their version, it’s time for the real celebration — HAPPY MEW YEAR DAY FOR CATS. Arriving on...
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