Editor’s note: In our first-ever Big Survey, we asked independent pet retailers and service providers to answer 69 questions about how they do business and the industry itself. These owners and top managers — 520 to be exact, from across the U.S. and Canada — shared all in the anonymous survey conducted online from mid-August through October.
When asked to name their top-selling treat brand in 2021, the majority of pet retailers who took our Big Survey said, “Store brand.” That doesn’t surprise us, as indies excel at creating bulk biscuit bars that keep customers coming in week after week, sometimes daily! Falling into that answer were treats baked in-house, produced through private label, and purchased from a bulk treat provider.
Bocce’s, Stella & Chewy’s and Redbarn completed the top four. Check out the rest of the top 10 list, which covers a total of 14 brands thanks to multiple ties.
See the answers to all 69 questions in our November-December issue, mailing out Nov. 15. A big thank you to the American Pet Products Association for sponsoring our inaugural survey!
