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Video: Take a Tour of Four Muddy Paws in St. Louis

The store focuses on improvement rather than expansion, with winning results: second place in the PETS+ 2020 America’s Coolest Stores Contest.

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JEFFREY JENSEN AND MATT BRAZLETON take us on a tour of Four Muddy Paws. Their St. Louis, MO, store won second place in the the 2020 PETS+ America’s Coolest Stores Contest! Housed in a turn-of-the-last-century building, it features surprising products and services around every corner.

Read more about Four Muddy Paws in this profile from our August-September issue.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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