THE BASICS
8 AM-2:30 PM Registration
9 AM–3 PM Trade Show Floor
10 AM-1:30 PM Education on the Show Floor
11 AM-2 PM Lunches and Snacks in Lounges
FRIDAY EDUCATION HIGHLIGHTS
10-10:30 AM “Harnessing the Power of Product Attribution in the Pet Humanization Era.” Sherry Frey and Andrea Binder of NielsenIQ share the latest trends in pet and pet wellness products. Show Floor Talks Stage.
10:30-11:30 AM “Opportunities for Pet Care Startups: Panel of Industry Accelerators.” Moderator Jamie Smith of Innovative Pet Lab. Panelists: Dustin McAdams of PupJoy and entrepreneur in residence at Active Capital, Anne Gunden of Plug and Play Tech Center, and Buff Greebe of SKU. Emerging Brands Stage.
11-11:30 AM “Fueling Independence: The Power of Service Dogs!” Kate Incremona of Canine Companions teaches the key differences between service, therapy and emotional support dogs. Find out what makes a great service dog, watch a live demonstration — and meet some future service dogs. Show Floor Talks Stage.
Noon-1 PM “From Likes to Loyalty: Influencer Marketing for the Pet Industry.” Seasoned marketing experts and top content creators delve into the impact of influencers on consumer behavior and provide practical advice on choosing the right influencers, building authentic partnerships and maximizing ROI. Emerging Brands Stage.
Noon-12:30 PM “The Bitchin’ World of Biotics.” Dr. Emily Stein of TEEF for LIFE explains “biotics” — pre, pro and post — and how using one instead of another can determine successful (or not) health outcomes. Includes the opportunity to “ask a scientist.” Show Floor Talks Stage.
1-1:30 PM “Yak Cheese – Innovation and Advancement.” Neil Pokharel of Durkha Dog Chew shares the journey of yak cheese chews, from a beloved Nepalese staple to a globally cherished treat for dogs. He will delve into the chew’s historical roots, examine its profound socio-economic impact in Nepal, and explore its rising popularity worldwide. Opportunities for innovation and advancement in this category also will be covered. Show Floor Talks Stage.
FRIDAY GROOMING CONTEST AWARDS
1:30 PM Super Jackpot. Grooming Stage Hall B.
FRIDAY FUN STUFF
9 AM-12:30 PM SUPERZOO Cash Giveaway. Scan your retailer badge between 9 a.m. and noon to be in the running for fabulous prizes, including hotel stays for SUPERZOO 2025 and generous cash prizes. You must be present at 12:30 p.m. to win! Live Music & Lunch Lounge.
1-2 PM Young Pet Professional Networking Hour. This new organization serves as an outlet for the next generation of pet industry leaders to connect with each other and grow their careers and network. Live Music & Lunch Lounge.
4-6 PM Black Pet Business Network Mixer. The nonprofit organization advances and empowers Black professionals and businesses in the pet industry. All are welcome to attend the mixer to meet and mingle with their fellow pet professionals. South Pacific F.