(PRESS RELEASE) Zoomark, the international trade show for pet products and accessories, has once again proven to be an unmissable event for the entire industry.
The 2025 edition, taking place at BolognaFiere from 5th to 7th May, has already reached full capacity, prompting organisers to expand the exhibition layout.
With the addition of extra space, the event is set to break new records, accommodating a growing number of exhibitors, estimated at 1,500, and visitors.
Luisa Bersanetti, Exhibition Manager of Zoomark, states:
“The expansion of Zoomark 2025’s exhibition layout is a direct response to the extraordinary demand from the industry, with fully booked halls marking a new record in terms of exhibitor numbers, exhibition space, and international reach. This achievement highlights Zoomark’s great appeal within the global pet industry, a sector that continues to thrive. We are confident that a larger event, enhanced by dedicated thematic routes and special areas, will ensure a steady flow of high-quality visitors, providing exhibitors with unparalleled business and networking opportunities.”
An Expansion Reflecting the Growth of the Pet Industry
With the addition of a 10th hall, the exhibition space now covers an impressive 90,000 square metres, responding to the increasing demand from leading international players and emerging pet brands.
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The event will feature industry leaders, innovative start-ups, and rising brands, all showcasing cutting-edge solutions for pet care and well-being.
The global pet market continues to show strong growth. In 2024, global sales increased by 7.2%, reflecting rising consumer spending on pet welfare. This positive trend makes Zoomark the ideal platform for companies looking to seize new business opportunities and strengthen their position in international markets.
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Zoomark 2025 is further enhancing its global reach through the International Buyers Programme, an exclusive initiative dedicated to connecting exhibitors with top-tier buyers.
The event is expected to attract 30,000 attendees, including buyers from over 120 countries, with significant delegations from Europe, the United States, Asia, and the Middle East.
Already, 200 top buyers from more than 30 countries have joined the International Buyers Program, designed to facilitate targeted business meetings. This initiative, developed in collaboration with ICE Agency, focuses on key pet industry markets and will involve distributors, specialist retailers, chain stores, and e-commerce professionals, ensuring a highly qualified and relevant audience for exhibitors.
Thanks to the B2Match matchmaking platform, buyers and companies can plan their meetings in advance, optimising their trade show experience.
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Thematic Paths and Special Areas
Bigger, yes – but also more structured and efficient. The new Zoomark 2025 layout has been redesigned to enhance exhibitor-visitor interactions, featuring intuitive pathways that create a dynamic, seamless experience for professionals attending in Bologna.
Visitors will be able to follow three thematic routes:
- Italian Style – showcasing companies that manufacture in Italy or feature Italian design.
- GreenMark – dedicated to sustainability-focused companies.
- Tech for Future – highlighting exhibitors at the forefront of pet industry innovation.
These three routes will act as a guiding thread for professionals, helping them navigate the show more effectively and focus on the most relevant industry trends.
In addition, five special areas will showcase emerging trends and innovations, fostering business opportunities and industry advancements:
- Next 5.0 – a dedicated pet-tech space, featuring start-ups and established companies presenting advanced technology solutions for pet health and safety.
- Pet Vision – a spotlight on recently launched products and market trends, accompanied by an innovation award for the most groundbreaking solutions.
- Aqua Project – focused on the aquarium and terrarium industry, featuring dedicated training sessions for specialised retailers.
- Factory (NEW) – an area entirely dedicated to the pet supply chain, from raw materials to production processes.
- Atelier (NEW) – a showcase of craftsmanship and excellence in pet well-being and comfort.
The Ultimate Hub for Professional Development & Training
Zoomark 2025 will also serve as a leading forum for discussions on key industry challenges, including sustainability and digital transformation.
Over the three-day event, experts and businesses will share insights and forecasts, providing visitors with a deep dive into the pet industry’s future trends.
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As a trendsetter and incubator for innovation, Zoomark is the ideal place to decode the latest industry shifts, explore consumer demands, and discover game-changing innovations.
Save the Date: 5th-7th May 2025!
Don’t miss the pet industry’s most anticipated event of the year – online ticket sales open in the second week of February!
For more information: www.zoomark.it
