(PRESS RELEASE) NEW YORK — PetPlace and Pets Best Insurance announced the launch of a new initiative, “The Heroic Hearts Collective” to recognize, celebrate, and reward pet rescues throughout the United States. Five winning rescues will each receive a $1,000 cash donation, 50 standard microchips, one universal microchip scanner, and a feature story on Petplace.com.

“The unwavering dedication of pet rescues deserves to be celebrated for the life-changing work they do for pets and their communities,” said PetPlace President, Sam Watson. “We want to hear heartwarming stories of dedication, inspiring stories of pet rescue, and tales of determination that have transformed the lives of pets and the people who love them. These rescues, their devoted staff, and volunteers deserve to be recognized, and it’s our honor to thank and reward five of them in this new contest.”

To nominate a rescue, simply visit petplace.com/heroic-hearts to complete a simple online form which asks for: the name of the nominated rescue organization, contact details, a brief description of the rescue organization’s achievements over the last year, and an optional photo may be uploaded. The contest closes March 21 at 11:59pm ET and winners will be contacted and announced between April 7-11, 2025.

“At Pets Best, we believe every pet deserves access to quality healthcare, and pet insurance plays a crucial role in making that possible,” said Pets Best CEO, Melissa Gutierrez. “By partnering with PetPlace, we hope to highlight the incredible work of pet rescues to ensure pets are safe in loving homes while emphasizing the importance of financial protection for pet parents. Rescues save lives every day, and pet insurance helps ensure those pets continue to receive the care they need after adoption.”

For more information about the “Heroic Hearts Collective”, to submit a nomination, or to review the full contest terms and conditions, please visit petplace.com/heroic-hearts. If you are a member of the media and would like to request more information, or an interview with a PetPlace and/or Pets Best executive, please contact K. Sutherland PR at (775) 360-6101 or kerry@ksutherlandpr.com.

About PetPlace

PetPlace is a network of innovative products and services designed to support pet well-being, the pet parenting journey, and animal welfare organizations. PetPlace is committed to creating a world where pet care is easy for all, and every pet thrives in a loving home. PetPlace is owned by Independence Pet Holdings, Inc. (IPH), an organization that manages a diverse and broad portfolio of modern pet health brands offering a range of pet insurance services, pet education, lost pet recovery services, and beyond across the U.S. and Canada. PetPlace.com

About Pets Best

Pets Best offers pet insurance and wellness plans for dogs and cats in the U.S. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. Pets Best is highly rated by independent review sites and is recommended by veterinarians across the nation. Pets Best is a founding member of NAPHIA, an organization dedicated to ensuring high standards and transparency for the pet insurance industry. Waiting periods, annual deductible, co-insurance, benefit limits, and exclusions may apply. For all terms visit www.petsbest.com/policy. Products, schedules, discounts, and rates may vary and are subject to change. More information is available at checkout.

Pet insurance coverage offered and administered by Pets Best Insurance Services, LLC is underwritten by American Pet Insurance Company (NAIC #12190), a New York insurance company headquartered at 6100 4th Ave. S. Suite 200 Seattle, WA 98108, or Independence American Insurance Company (NAIC #26581), a Delaware insurance company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254. Pets Best Insurance Services, LLC (NPN #8889658, CA agency #0F37530) is a licensed insurance agency located at 10840 Ballantyne Commons Parkway, Charlotte, NC 28277. Each insurer has sole financial responsibility for its own products. Please refer to your declarations page to determine the underwriter for your policy. Terms and conditions apply. See your policy for details. To learn more about Pets Best, click here.

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“Pet parent guilt is REAL, especially when it comes to our furry friends’ health,” said Fineman. “Peach has been on a weight loss journey with Hill’s Science Diet Perfect Weight, and honestly, it’s been so much easier than I expected! Life gets busy, but knowing Peach is getting the nutrition he needs to be healthier and happier makes me feel so much better.”

Pet obesity is a significant health threat, as 59% of dogs and 61% of cats in the US are overweight or obese (Association for Pet Obesity Prevention, 2022). Even a small amount of excess weight can impact a pet’s energy levels, mobility, and overall well-being, and can increase the risk of serious health issues.

US Chief Veterinary Officer for Hill’s Pet Nutrition Dr. Karen Shenoy encourages pet parents to visit EndPetObesity.com and take the L.O.V.E. test to help determine their pet’s weight status at home. The L.O.V.E. test is a simple at-home assessment tool provided by Hill’s Pet Nutrition that helps evaluate a pet’s body condition and feeding behavior. Then, Shenoy encourages pet owners to have a conversation with their veterinarian.

“Many of us don’t realize it when our pets are overweight because it often happens gradually over time,” Shenoy said. “Even though it’s happening right in front of you, a few ounces here and there can be hard to detect, but they can add up and lead to serious health issues.”

In a study, the nutrition in Hill’s Science Diet Perfect Weight’s science-based formula helped over 70% of pets shed pounds within 10 weeks. Shenoy recommends that you talk to your veterinarian about one of Hill’s Prescription Diet weight management products if your pet has a significant amount of weight to lose. When fed the nutrition of Hill’s Prescription Diet Metabolic, 96% of dogs lost weight at home in two months.

“Peach’s health and happiness are everything to me, and maintaining a healthy weight is so important for his overall well-being,” said Fineman. “Since starting him on Hill’s Science Diet Perfect Weight, I’ve noticed positive changes. He seems to have more pep in his step, his coat is looking shiny, and he’s just generally more playful.”

Fineman and Peach are sharing updates on their journey through social media, encouraging pet parents to prioritize their pets’ weight and well-being. Follow Chloe (@chloeiscrazy), Peach (@peachiscrazy) and Hill’s Pet Nutrition (@hillspet) on Instagram for more information.

For wellness tips and to learn more about managing your pet’s weight, visit endpetobesity.com.

About Hill’s Pet Nutrition

Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.

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Global Pet Expo is the perfect opportunity for Boss Dog to showcase their new Smoked ProBones and ProCaps. They combine the satisfaction of a long-lasting chew with probiotic benefits. Sourced from premium Pacific Northwest femur bones, these slow-roasted treats are infused with millions of probiotics to support your dog’s digestive health.

Boss Dog and Boss Cat’s innovative Goat Milk Powder Problend will also be featured. It combines premium goat milk with over 100 million probiotics per scoop to support your pet’s digestive health and hydration. Enhanced with taurine and organic spices like turmeric, ginger, and cinnamon, this convenient powder promotes healthy skin and coat.

With a team of highly knowledgeable experts, Boss Dog and Boss Cat Brands are ready to showcase the distinctive qualities that set their products apart from the competition. The team will be available throughout the day to answer questions, provide valuable insights on pet nutrition, and distribute product samples.

Vasili Nassar, founder and chief executive officer, is excited to connect with fellow pet industry professionals and offer this incredible opportunity to honor outstanding teams. Nassar states, “We can’t wait to show Global Pet Expo attendees everything we have to offer. You won’t be disappointed.”

For more information about Boss Dog and Boss Cat Brands and their range of pet products, please visit the company’s website.

About Boss Dog Brand and Boss Cat Brand

Boss Dog and Boss Cat Brands stand out as top-tier providers of premium pet products, committed to elevating the overall health and well-being of pets. Focusing on digestive health, the brands present a range of innovative products made from premium ingredients and backed by scientific research.

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Jaffee’s Bone Broth Pouch: Available in beef, chicken, and novel proteins elk and bison, the 20- ounce pouches of organic bone broth are made from organic grass-fed and wild-grazed animals. They are the perfect daily meal topper, naturally packed full of potent nutrients like collagen and glucosamine.

Jaffee’s Bone Broth Pops: The signature 4-ounce Jaffee Pop is a nutrient-dense frozen pupsicle, and the perfect enrichment treat on a hot day. Also works great as a trial size meal topper if your pup is new to bone broth!

Jaffee’s BioBroth: Powdered, shelf stable form of Jaffee’s Bone Broth. Features clinically effective doses of species-specific probiotics and an organic mushroom blend of turkey tail, shitake, reishi, and lion’s mane. Just sprinkle on your dog’s food for complete metabolic support.

But how is Jaffee’s different than the other bone broths on the market?

• It’s made from only two ingredients – organic bones and filtered water.
• No fat, salt, additives, or flavorings.
• Broth is made in small batches with bones sourced from grass-fed wild-grazed farms in Pennsylvania, Minnesota, and Virginia.
• The unique cooking process creates high collagen levels and fully edible bones, which are added back to the pouches for calcium-rich treats.

After 15 years as an integrative nutritionist, this is Schackne’s first foray into the pet industry. The idea began with his first rescue dog, Nellie, whose skin, fur, and overall health were restored after using bone broth and natural remedies to treat her gut imbalances. “I had been making bone broth for myself for a decade, and when I saw how powerful it was for my dogs, I knew I had to spread the word.”

Schackne is thrilled to be able to showcase his award-winning products at Global Pet Expo, one of the largest trade shows in North America. It will be held at the Orange County Convention Center March 26 though 28 in Orlando, Fla. Jaffee’s Bone Broth will also feature its unique pouches and pops in the show’s New Product Showcase. Stop by Booth 1011 in The Natural Pet section to see these revolutionary products for yourself. For interviews or a personal tour of Jaffee’s Bone Broth Nutritionals booth, please contact Mary Tan at the above contact information.

About Jaffee’s Bone Broth

Jaffee’s Bone Broth has a mission is to help your dog live its healthiest and happiest life. We help fix underlying root causes of common canine symptoms and disease, with a deep focus on gut health. Every small batch of our award-winning broth is handmade, and we proudly source our bones from organic and sustainable farms.

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During the daily birthday celebrations, she’ll also be unveiling her brand new PetCakes Starter Kits for Dogs and Cats, which will also be featured in the New Product Showcase’s Dog and Modern Pet sections.

In the dog version, you can make healthy dog treats in minutes, just add water. Each PetCakes Starter Kit for Dogs comes with a reusable bone shaped pan and cheese flavored cake mix to make six treats. Just add water to the mix, pour batter into the pan and after just minutes in the microwave your dogs can enjoy a soft, warm treat that you made special just for them.

The PetCakes Starter Kit for Cats is just like the dog version, but features a cute, reusable fish pan. It also makes six treats so your felines can also devour the soft, warm treat.

Best of all, you can keep the party going with PetCakes Starter Kit Refills, which has two cake mixes and recipes for cakes, cookies, cupcakes and DIY frosting. They come in both a dog and cat version.

The re-usable patented pans in both kits are all made in the USA and are microwave, freezer and dishwasher safe. The mixes have no wheat, corn, soy, salt, sugar or preservatives and are human grade.

Stenger is known as the Canine Caterer and won top honors in the dog category for the coveted Best in Show award at Global Pet 2023. She has also won multiple awards in that same category since 2010, when she launched the line of products. She is extremely passionate about her animals and even more passionate that they eat only what’s nutritionally best.

The new PetCakes products can be found online and in retail stores for $9.99. Stenger loves cooking human looking food for her animals and is the author of Paws & Brunch, a culinary canine cookbook with healthy brunch inspired dishes like woof waffles, canine crepes and mutt muffins.

Stenger will be at Booth 2189 during the entire show and is available for interviews about healthy eating for dogs and cats, especially when it comes to treats. If you would like to watch a live demonstration or schedule a meeting, please reach out to Mary Tan at the above contact information. You can also learn more on the PetCakes website.

About PetCakes

PetCakes is a division of Lucky Paws, Inc., which is headquartered in Cincinnati, Ohio. Each purchase contributes to PetCakes’ monthly donation to local, national and global pet non-profits.

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With over 20 years of experience in the franchising and dog care industries, Jeff Farnell has a proven track record of supporting operational growth and franchise success, having previously led an operations team responsible for scaling another dog care brand to over 250 units nationwide. As a dog parent himself, Farnell’s passion for delivering an exceptional experience for dogs and their owners aligns perfectly with The Dog Stop’s mission to provide a one-stop solution for all dog care needs. As Vice President of Operations, he’s thrilled to join a standout team as they work to expand The Dog Stop nationwide and optimize and scale operations to drive superior results for franchisees.

“I’m thrilled to join The Dog Stop and work alongside a visionary Founder and CEO like Jesse Coslov and his talented team,” said Farnell. “The brand’s one-stop solution for pet parents—offering daycare, boarding, grooming, retail, and training—sets us apart in the industry. As we expand nationally, I’m excited to leverage technology to streamline operations for franchisees and drive growth while staying true to our core values of integrity, performance, and dedicated support. I look forward to contributing to the success of our franchisees, employees, and the communities we serve.”

Megan Allen has joined The Dog Stop to lead the Real Estate and Construction department, bringing with her two decades of experience in franchising and a deep understanding of the pet care industry. She began her career in franchising at 17, quickly rising through the ranks to become COO of another dog care brand, where she spent 12 years helping to develop over 150 locations. Drawn to The Dog Stop’s mission and passionate leadership team, her expertise in real estate, franchise development, and data-driven decision-making positions her to help franchisees navigate site selection and create long-term wealth through profitable investments. Allen is dedicated to strengthening franchisee support, building a collaborative community of owners, recruiting the right ownership groups for the brand, and guiding them in securing prime real estate locations. Under her leadership, The Dog Stop will continue to prioritize integrity, superior performance, and exceptional pet care, ensuring its franchisees and the communities they serve thrive.

Boasting 21 years in franchise development, John Henning most recently successfully grew a furniture retail concept from 50 locations in one state to 285 locations across 29 states in just two years. In addition to his passion for the dog care industry, being a dog dad himself, his ability to attract and support the right franchise owners makes him a tremendous asset to The Dog Stop. Initially drawn to the brand’s strong unit economics, multiple revenue streams, abundant growth opportunity and vision, Henning ultimately decided to join the brand after meeting the founder and current corporate team, noting The Dog Stop’s people as their biggest differentiator. Henning sees an unlimited potential for growth with the brand, and looks forward to doubling franchise sales as the Director of Franchise Development by building a talented team and implementing innovative marketing initiatives to attract multi-unit owners who align with the company’s goals.

Nancy Purvis, a hospitality industry veteran and former multi-unit franchise owner in the dog care industry, looks forward to helping The Dog Stop grow and become the industry leader as their new Franchise Support Manager. Purvis brings firsthand knowledge of franchisee needs to her role at The Dog Stop; having owned and operated four high-performing dog care locations across multiple states for over 15 years, earning numerous awards and serving on advisory boards. After selling her locations and taking a brief break from the industry, she found herself ready to take on a new role that allowed her to leverage her vast knowledge and experience, and provide new franchisees the support she was looking for when she opened her first location. Working with the franchisees from signing to opening, she plans to emphasize the importance of putting dogs first in every decision to ensure they provide the highest quality of care. Purvis looks forward to streamlining the opening process, offering business coaching, and ensuring every franchisee feels confident and ready to succeed as the brand continues to grow.

Led by Founder and CEO Jesse Coslov, The Dog Stop leadership team is united by a shared vision to uphold The Dog Stop’s core values of integrity, superior performance, and dedicated support for franchisees and the communities they serve. Together, they aim to:

• Expand The Dog Stop’s presence in untapped markets nationwide.
• Enhance franchisee training and operational support to drive profitability.
• Utilize innovative technology to streamline operations and improve customer experience.
• Maintain excellence in pet care by prioritizing the well-being of every dog entrusted to their facilities.

“We are thrilled to welcome these four outstanding leaders to The Dog Stop’s already stellar executive team as we continue to work towards our mission,” said Jesse Coslov. “Each of them brings unique expertise and a deep passion for excellence, which aligns perfectly with our vision for the brand’s future. As The Dog Stop continues its national growth, their leadership will be instrumental in enhancing our operations, expanding our footprint, and ensuring we deliver the best possible experience for our franchisees as well as dogs and their families across the country. This is an exciting new chapter for our brand, and I couldn’t be more confident in the team we have in place to drive our success.”

With a focus on growth and a dedication to its mission, The Dog Stop is poised to lead the pet care industry in 2025 and beyond. For more information regarding The Dog Stop or its franchise opportunities, visit thedogstop.com.

About The Dog Stop

Founded in 2009 and franchising since 2013, The Dog Stop has been winning over dogs and their owners with their all-inclusive facility complete with playtime-focused daycare, spa-style grooming, year-round overnight boarding, individualized training and enrichment activities, and a natural pet retail store that carries the best products all run and managed by highly-trained staff. Each component is catered to personally stimulate every dog’s physical and mental needs, ensuring they leave happier and healthier. The Dog Stop currently serves dogs and owners in 39 locations across 15 states, with over 50 new locations coming soon. For more information, go to https://thedogstop.com/.

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With dual neck adjustments and four chest straps, it provides a tailored fit, ensuring comfort and freedom of movement. Whether walking in the neighborhood, navigating busy city environments, or exploring rugged trails, this innovative harness delivers comfort, security, and durability for everyday adventures.

Its ergonomic handle offers reliable and extra control for dog owners in challenging situations, making it easier to help dogs over obstacles or through challenging terrain. The extended length of the harness also enhances stability when lifting your dog and delivers added security to prevent escape artists from slipping out.

A reliable rear leash attachment is ideal for everyday use and hikes, plus it also features a front attachment to help with anti-pull training and gently discourage pulling during walks.

Made with durable yet flexible materials, the harness molds to dog’s bodies without adding unnecessary bulk, delivering all-day comfort. Soft, chafe-resistant padding also lines the interior, protecting dogs’ skin and coat, while the streamlined and lightweight design helps prevent overheating during extended wear.

The 3M reflective details improve visibility in low-light conditions, making this harness suitable for urban environments and outdoor adventures.

Available in XS–XL and a bright teal colour, the Ramble harness long is the ideal choice for pet owners seeking a reliable, escape-proof harness that balances function and comfort.

Non-stop dogwear will be showcasing more of its latest products this week at Pet Fair Beijing in China on stand W3A01, as well as at Crufts in England next week on stand 52 in hall 4.

About Non-stop dogwear

We are an international company founded in Norway in 2009, born from our expertise in dog sports and a passion to empower the lives of dogs and their owners. Our journey began with Hårek, a talented skijoring dog whose performance was limited by conventional gear that restricted his movement and breathing. Determined to find a better solution, we created equipment that allowed Hårek to unleash his potential, leading to the development of our first products. Our focus is on designing durable, ergonomic gear with a proper fit to enhance the comfort, functionality and safety of both dogs and their owners. We are dedicated to continuous innovation, constantly optimising both existing and new products. Since the beginning, our gear has been developed, tested and trusted by some of the world’s top athletes in sports like canicross, bikejoring, skijoring, and agility. We continue to test all our gear with athletes because we believe every dog, no matter the activity, should benefit from high-quality, professional-grade equipment designed to unleash their full potential – whether for competitive sports or everyday adventures. Today, we are proud to be available in over 2,000 stores across 58 countries, trusted worldwide for our commitment to quality, performance, and continuous innovation. Our products are also the preferred choice of professionals in search and rescue, the military, and law enforcement. Our mission is to inspire people to be active with their dogs, explore new activities, and strengthen the bond between them, no matter the breed or activity.

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One of the most impactful ways Kennel Connection supports its customers and the industry at large is through its engaging and continually expanding webinar series, Kennel Connection Academy Live Sessions. These free educational webinars are open to all pet care professionals—not just Kennel Connection customers—offering expert guidance on best practices, profitability strategies, and operational improvements. With a focus on real-world application, these sessions help pet care businesses implement changes that drive immediate and lasting impact.

Each Kennel Connection Academy Live Session is led by seasoned experts with real-world experience in pet care, technology, and business operations. By surveying the industry, analyzing key trends, and gathering direct feedback from business owners, Kennel Connection curates these sessions to address the most pressing topics in pet care today. Garret Tadlock, Chief Product Officer, brings over 15 years of industry expertise, working closely with thousands of pet care professionals to enhance efficiency, improve profitability, and optimize the pet and parent experience. He leads many of the sessions, offering practical, data-driven insights that businesses can implement immediately.

Guiding the vision behind these initiatives is Jeff Brodsly, owner and CEO of Kennel Connection, whose leadership has driven innovation, customer-focused development, and business growth strategies. Under his direction, Kennel Connection has expanded its educational initiatives and continues to develop tools that help pet care facilities stay competitive and maximize success. Alongside them, the Kennel Connection team, which includes current and former kennel owners, groomers, and pet care professionals, provides firsthand knowledge, ensuring that each session delivers actionable value tailored to the realities of pet care business management. This combination of expertise ensures that every webinar is not just theoretical but offers practical takeaways that businesses can use to improve daily operations.

Kennel Connection Academy Live Sessions cover a wide range of critical business topics designed to help pet care facilities improve operations, increase revenue, and enhance customer retention. These sessions go beyond software and technology, focusing on high-level strategies that any pet care business can implement, regardless of their current tools or platforms. Topics include strategies for reducing customer churn through personalized communication, increasing average revenue per pet with optimized pricing models, and building sustainable recurring revenue through memberships and bundling services. Additional webinars dive into leveraging AI-driven automation for smarter scheduling and pricing, understanding key performance indicators (KPIs) to make data-driven decisions, and effectively marketing and packaging enrichment services to drive profitability. With a strong emphasis on both technology and customer experience, these sessions provide business owners with the tools to grow their client base and streamline workflows.

With multiple live sessions every month, pet care professionals have access to ongoing education, business-building strategies, and direct engagement with industry experts—all at no cost. This commitment to providing free, accessible education for the entire pet care industry reflects Kennel Connection’s broader mission: to be more than just a software provider, but a long-term partner in the success of pet care businesses.

Kennel Connection has always prioritized solutions that truly work for pet care professionals, ensuring that every new feature, service, and initiative is built around the needs of the industry From its best-in-class customer support to regular nationwide user group meetings, the company remains committed to helping pet care businesses operate more efficiently, increase revenue, and enhance the pet and parent experience.

“At Kennel Connection, we believe that elevating the pet care industry starts with empowering business owners with the right knowledge and tools,” said Jeff Brodsly, CEO of Kennel Connection. “Our Academy Live Sessions are not just about our software—they’re about equipping pet care professionals with the strategies, insights, and best practices that drive real success. We are committed to being an educational resource for the industry, helping pet care businesses stay competitive, profitable, and prepared for the future.”

With over three decades of experience and a customer-first approach, Kennel Connection continues to set the standard for pet care education, business growth strategies, and operational efficiency. The company’s investment in AI-powered automation, seamless scheduling, revenue optimization, and enhanced client communication tools demonstrates its commitment to providing the most comprehensive solutions available to pet care professionals today.

Through initiatives like the Kennel Connection Academy Live Sessions, Kennel Connection is empowering businesses to scale, increase profitability, and build long-term customer loyalty—ensuring that pet care providers not only survive but thrive in an increasingly competitive market.

For more information about Kennel Connection, visit kennelconnection.com.

About Kennel Connection

Kennel Connection is a leading provider of innovative software solutions for pet care businesses, offering a comprehensive suite of management tools designed to streamline operations and enhance customer experience. With a focus on empowering pet care professionals, Kennel Connection’s feature-rich platform encompasses reservation management, client communication, billing, and reporting, alongside innovative features such as Text-To-Pay, digital contracts, advanced online booking, and integrated credit card processing—all aimed at driving efficiency and organization in day-to-day operations. Kennel Connection leverages cutting-edge technology to deliver tailored solutions that cater to the unique needs of pet care providers nationwide.

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“PFI thanks USDA Secretary Brooke Rollins for introducing a comprehensive strategy to combat HPAI, which has been devastating for America’s poultry farmers, who are trusted by U.S. pet food makers to provide the high-quality ingredients used in cat and dog food,” said Dana Brooks, President & CEO of PFI.

“U.S. pet food makers look forward to participating in discussions on how to best support USDA in implementing this critical five-point plan over the coming months. This includes working to ensure that egg imports meet strict U.S. safety standards so they can be used in safe, complete and balanced pet food that is fed to dogs and cats in 82 million U.S. households, as well as expanding the Wildlife Biosecurity Assessments pilot program and working with partners to explore possible vaccine and therapeutics options.”

U.S. pet food manufacturers stimulate the country’s overall agricultural and rural economies through the purchase of ingredients, labor and services from related industries. PFI’s member companies manufacture pet food in 34 states, employ over 35,000 people and generate nearly 400,000 jobs in associated industries. U.S. pet food makers produce more than 9.8 million tons of food a year.

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WVC kicks off on March 2, 2025, offering hundreds of educational opportunities including lectures, hands-on labs and drop-in learning sessions. Attendees can expect to network with veterinary professionals and discover new innovations throughout the Exhibit Hall.

PKB Animal Health’s Dr. Rob E. Devlin, DVM, MBA will be hosting the following lectures:

March 3, 2025 & March 4, 2025
10am – ZYMOX: The Best Product for Patient Compliance
2pm – Oratene Brushless Oral Care for Chronic Oral Problems

March 5, 2025
10am – ZYMOX: The Best Product for Patient Compliance

“Dr. Devlin and the entire PKB Animal Health team are looking forward to the opportunity to share what makes ZYMOX and Oratene so special,” said Debra Decker, Director of Marketing, Pet King Brands. “It is our mission to provide animal health advocacy and education, and to support the invaluable work of veterinary professionals.”

Dr. Rob E. Devlin

The company will also be exhibiting at Booth #1728 in the Exhibit Hall.

For further details regarding the 2025 WVC Annual Conference, visit https://www.viticusgroup.org/wvc-conference.

For product information, visit www.zymox.com.

If you are a member of the media and would like to request more information, hi-res images or an interview with Pet King Brands founders, please contact Parker Samuelson at K. Sutherland PR, (775) 360-6101 or parker@ksutherlandpr.com.

About Pet King Brands

Pet King Brands, proud sponsors of The Westminster Kennel Club’s 149th Dog Show and makers of ZYMOX Ear and Skin, Oratene Brushless Oral Care, Equine Defense, and Zylafen products, is a leader in veterinarian-approved pet products made in the USA. Focused on the health and wellness of small and large animals of all ages, the products utilize the power of the LP3 Enzyme System and have been resolving ear, skin and oral conditions for over 25 years. Led by President and Founder Pamela Bosco, with the help of her bioscientist brother, Michael Pellico, Pet King Brands has revolutionized the way people care for animals’ ears, skin and mouths, offering solutions that are gentle, easy to administer and free of harsh chemicals and antibiotics.

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Goose launched its full operating system in September 2023 and has reimagined pet care software around customer convenience and operational efficiency by offering providers:

• Real-Time E-commerce: A 24/7 sales engine instantly confirms bookings, manages deposits, and drives additional upselling.
• Revenue Management Tools: Dynamic pricing based on occupancy, automated fees, and streamlined deposit and cancellation policies.
• Unified Workflows: An integrated system managing customers’ entire visit rather than individual services—boosting operational efficiency.
• Advanced Analytics and Insights: Comprehensive reporting suite empowers better decision-making and improved facility utilization.

Founders Drew Brinkoetter and Chris Tilson have a combined 31 years in the pet services industry, with each having operated successful pet services businesses across the U.S. Tilson also previously founded Petbookings.com. Goose has rapidly released new solutions—most recently a grooming module—with upcoming plans to add training and retail functionality.

“Goose is transforming how pet care facilities can operate and engage with customers,” said Brinkoetter, who also serves as CEO. “Our real-time booking engine and streamlined workflows designed for multi-service facilities empower providers to deliver exceptional customer experiences while running their businesses exactly how they want. With this funding, we can continue to enhance our pet care platform to further improve the customer experience and strengthen the pet owner-provider relationship.”

“After years of running our own facilities, we saw firsthand how outdated software was holding the industry back,” said Tilson, who also serves as Chief Customer Officer. “In just a few years, we’ve built a unified operating system that integrates boarding, daycare, grooming, training, and retail, helping providers scale without compromising service quality. This investment is a testament to all that we’ve accomplished so far and the opportunities that lie ahead. We are proud to have partners who share our long-term vision.”

“Drew and Chris bring unparalleled expertise in the pet industry to Goose, developing a platform that meets the needs of today’s pet owners and service providers while anticipating future trends in this dynamic, growing market,” said Karen Page, General Partner at B Capital. “We’re thrilled to partner with this experienced team to accelerate Goose’s growth and redefine how technology transforms the pet care ecosystem.”

“Goose’s unique blend of insider knowledge and digital-native thinking compelled us to invest,” said Vijen Patel, Managing Partner at The 81 Collection. “Drew and Chris have spent years living the industry’s pain points. We believe the next wave of innovation will come from industry operators, and Drew and Chris are exactly that. They are bringing best-in-class solutions for the under-served, hard-working pet-care operator.”

For more information about Goose and its innovative solutions, visit www.goose.pet.

About Goose

Goose is a technology company dedicated to transforming the pet services industry through real-time e-commerce and scalable operations. Founded by industry veterans, Goose provides pet care facilities with the tools they need to attract more customers, streamline operations, and unlock revenue potential.

About B Capital

B Capital is a multi-stage global investment firm that partners with extraordinary entrepreneurs to shape the future through technology. With more than $7 billion in assets under management across multiple funds, the firm focuses on seed to late-stage venture growth investments, primarily in the Technology, Healthcare, and Climate sectors. Founded in 2015, B Capital leverages an integrated team across nine locations in the U.S. and Asia, as well as a strategic partnership with BCG, to provide the value-added support entrepreneurs need to scale fast and efficiently, expand into new markets and build exceptional companies. For more information, click here.

About First Round Capital

First Round is a venture capital firm that works with founders exclusively at the earliest stages of company building, often when all they have is an “imagine if.” We fill in where we can until the team is filled out, tackling crucial early hiring and equipping those who are great at building product with the skills to sell it, too. By getting the foundational firsts right, we increase the odds of finding extreme product-market fit. Our founders’ “imagine ifs” have turned into companies like Notion, Roblox, Uber, and Square. For more information, click here.

About The 81 Collection

The 81 Collection is an early-stage investment firm focused on “boring” industries often overlooked by traditional venture capital. Backed by 80+ founders who built businesses within the 81% of GDP underrepresented in venture funding, the firm is led by the former CEO of Tide Cleaners. With a focus on early-stage investments in sectors such as manufacturing, supply chain, and essential services, The 81 Collection partners with visionary entrepreneurs solving tough, real-world problems. By leveraging deep operational expertise and an extensive partner network, the firm helps founders scale efficiently, expand into new markets, and build sustainable businesses that support communities and strengthen America’s core workforce. For more information, click here.

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Kanoodle Dog Edition is an interactive puzzle toy that features multiple compartments where parents can hide treats or kibble, encouraging pets to sniff, nudge, and paw their way to a tasty reward.

(PRESS RELEASE) VERNON HILLS, IL — Brightkins, the leading innovator in interactive pet toys, announced the launch of Kanoodle Dog Edition, a brainteasing challenge that’s bringing the viral Kanoodle puzzle craze to furry friends. Inspired by the TikTok sensation that has captivated millions, this pet-friendly adaptation transforms snack time into a playful, interactive adventure for dogs of all ages, sizes, and breeds – even the pickiest cats can join in on the treat-filled fun.

Designed to engage curious minds and eager paws, Kanoodle Dog Edition is an interactive puzzle toy that provides a brain-boosting adventure. This colorful, twist-and-nudge puzzle features multiple compartments where parents can hide treats or kibble, encouraging pets to sniff, nudge, and paw their way to a tasty reward. With pieces that can be rotated, concealed, or even wrapped in a towel for an added challenge, Kanoodle Dog Edition keeps pets entertained while sharpening their senses and problem-solving skills. Just 20 minutes of sniff work with Brightkins’ latest innovation provides the same mental stimulation as a one-hour walk, making this puzzle a must-have for curious canines and felines.

• Small Kanoodle Dog Edition (SRP $14.99): Offers a moderate level of mental stimulation with 9 hidden treat compartments, including 6 rotating pieces, keeping dogs engaged for approximately five minutes of sniff work.
• Large Kanoodle Dog Edition (SRP $21.99): Provides a high level of mental engagement with 14 hidden treat compartments, including 9 rotating pieces and 3 removable pieces, ensuring dogs remain engaged for 10 minutes of sniff work.

“Pet enrichment toys like our treat puzzles challenge cognitive abilities, providing essential mental stimulation through fun and tasty playtime,” said Rachel Markowitz, Brand Manager of Brightkins. “At Brightkins, our mission is to keep tails wagging, minds sharp, and get pets bonding with their owners. Now families can get their pets in on the Kanoodle trend and maybe even face off to see who can complete the brainteasing puzzle the quickest!”

Brightkins continues to lead the way in pet enrichment with innovative, boredom-busting puzzles and treat dispensers that bring joy and mental exercise to furry friends everywhere. Kanoodle Dog Edition is available now at Amazon, Walmart.com and Kohl’s.

For more information, be sure to check out https://www.brightkins.com/.

About Brightkins

Brightkins is dedicated to helping pets and their owners build stronger bonds through interactive play and mental enrichment. With a range of thoughtfully designed treat puzzles and training tools, Brightkins transforms learning into an adventure for pets of all ages and breeds. Learn more at https://www.brightkins.com/

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Impact Unleashed Agenda Highlights

• Unleashing the Future of Sustainability: Driving Change in the Pet Industry Joanne Dwyer (PetSmart)
• Driving True Impact: Strategies for New Programs Mia Davis (Ollie)
• Connecting Climate and Nature: A Planet-Forward Strategy Cheryl Baldwin (Pure Strategies)
• A Sustainability Journey: Morris Packaging’s Path to Innovation Penny Steinwagner (Morris Packaging)
• Sustainability Trends in the Pet Industry: Data, Consumers & the Power of Social Listening (Panel)
• Building Your Sustainability Roadmap: A Hands-On Workshop
• Healthy Pets, Healthy Planet: The Role of Sustainable Ingredients from Farm to Bowl (Panel)
• The Future of Sustainable Packaging: Solutions for the Pet Industry (Panel)
• Logistics and Manufacturing: Proven Practices to Lower your Environmental Footprint (Panel)
• Lightning Talks: Quick Stories of Big Impact in the Pet Industry
• From Soil to Supply Chain: Tracking the Impact of Agricultural Practices in Pet Food (Panel)

Keynote lunches, networking happy hours and coffee chats, ice breakers, after parties, and more.

• See the full agenda: petsustainability.org/impact-unleashed-2025
• Register here: https://share.hsforms.com/1-DffBw2XTt6EGlUEcL7qfw5h0eo
• More information: https://thepetsummit.com

Platinum Sponsor Morris Packaging and other valued sponsors have made this track possible. Their support helps inspire innovation that benefits the planet, people, and pets.

About the Pet Sustainability Coalition

The Pet Sustainability Coalition is a nonprofit that advances business through profitable environmental and social business practices. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with us on LinkedIn and YouTube. Learn more at www.petsustainability.org.

About the American Pet Products Association

Founded in 1958, the American Pet Products Association (APPA) is the leading trade association for the pet industry. APPA’s mission is to build a connected and informed community with a passion for pets while serving the pet industry through services and programs designed to help its members prosper. APPA membership includes over 1,000 pet businesses and thought leaders, including manufacturers, retailers, suppliers, distributors, service providers and more. Through the APPA Gives Back program, APPA is proud to support organizations that benefit humans and pets: the Human Animal Bond Research Institute (HABRI), Joybound People & Pets, Pets in the Classroom and the Pet Advocacy Network. Visit AmericanPetProducts.org for more information, and follow APPA on Facebook, Instagram, LinkedIn, X and YouTube.

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The first two resorts will open in Fairfield and New Haven counties, with a third planned for Hartford county. These additions will strengthen K9 Resorts’ footprint in Connecticut, where the brand already has an established presence with its successful Stamford location.

Behind the Signed Agreement – The Heath Family:

• Andrew Heath – As co-founder of Bombas, the comfort-focused sock and apparel company with a philanthropic mission, Andrew helped transform the company into a household name while serving as CFO and COO for over a decade. He also co-founded Regalis Foods, a specialty food company known for high-end ingredients. From building infrastructure and capital for startups to creating and managing financial strategies for more than two decades, Andrew brings a wealth of knowledge to the K9 system.
• Sandra Heath – A seasoned marketing professional with over 20 years of experience, Sandra started her career in the agency world before transitioning to the client-side. Her skillset includes shaping brand strategies and consumer engagement efforts.
• Robert Heath – A first-generation immigrant and lifelong entrepreneur, Robert set an industry standard when he founded Fibar, one of the leading playground safety surfacing companies. His deep operational knowledge and business acumen will be instrumental in the family’s expansion into pet care.

“K9 Resorts isn’t just another pet care service, it’s a revolutionary brand that combines luxury, cleanliness and professionalism,” said Andrew. “Dogs have always been a big part of our life, and K9 Resorts is the perfect opportunity to bring my family’s expertise into an industry that brings people joy.”

K9 Resorts is leading the pack among luxury pet care franchises with more than 170 resorts across 28 states currently operating or in various stages of development. With pet boarding expected to become a $35.8 billion industry by 2031, K9 is poised to further dominate the sector with its proven franchise opportunity.

“My brother and I founded K9 Resorts to provide the best pet care experience to dogs, and having accomplished entrepreneurs such as the Heath family recognize the value our services provide is truly rewarding,” said Jason Parker, Co-Founder and CEO of K9 Resorts. “We’re incredibly excited to welcome Andrew, Sandra and Robert to the K9 Resorts team.”

K9 Resorts is actively seeking single and multi-unit owners to bring luxury pet boarding and daycare to their community. To learn more about the K9 Resorts franchise opportunity, visit here.

To learn more about K9 Resorts Luxury Pet Hotels, visit here.

About K9 Resorts

K9 Resorts Luxury Pet Hotel (www.k9resorts.com) strives to offer the best pet care experience for all the dogs in its care and has been honored with five IBPSA Pet Care Business Excellence Awards, the highest level of recognition within the pet industry. Founded in 2005, by Steven & Jason Parker, each K9 Resort is custom-designed with hospital-grade ventilation systems, antimicrobial flooring, cage-free luxury boarding and world-class, professionally trained staff members. Steven Parker was also the recipient of the 2024 Founders Award from the Professional Animal Care Certification Council (PACCC), a prestigious recognition for making significant contributions to the industry. Recommended by numerous pet professionals and several major publications, K9 Resorts is proud to lead the way in the pet hospitality industry.

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This collection features three themed Tiny Tuff POP Boxes, each containing 12 individual Tiny Tuff toys, along with a variety of single-pack Tiny Tuff toys inspired by snacks, drinks, sweets, and celebratory events. These toys are built with Huxley & Kent’s signature Chain Lock Technology, featuring an extra layer of durable mesh for superior strength and longevity.

The Snack Attack POP Box features fun and playful snack-inspired toys, including Treatos Snacks, Dr Pooper, Puggles, and Muttster Energy, all of which are also available individually. The “Snack Attack” collection also includes individual Tiny Tuff toys like Sneez-It and Skinny Pop.

The Sweet Tooth POP Box is perfect for pups with a taste for sweets, offering favorites like Arctic Blast, Rosco’s, Mutterfinger, and Sour Scratch. Snoreo Cookies is also available for individual purchase to complete the “Sweet Tooth” collection.

The Yappy Hour POP Box brings cocktail-themed fun with selections including Barker’s Mark, Bad Dog Jack’s, Pups Belly Rubbin, and Toto’s Pawdka. The box is complemented by individual “Yappy Hour” toys such as Hairball Whisky, Fido Loco Tequila, and Grrrs Light.

All POP Box toys are also available for individual purchase, providing flexibility for customers and retailers alike.

Additionally, this launch introduces six event-themed Tiny Tuff toys, each sold individually, to celebrate special occasions. The Birthday Collection includes It’s My Barkday Bone and the Polka Dot Party Hat. The Pride Collection features the Equality Bone and Happy Rainbow, while the Patriot Collection offers the Lil’ Firecracker Bone and Rocket Man.

“These new designs bring even more excitement to our Tiny Tuff collection, ensuring that small dogs have access to durable and engaging toys that match their personality and play style,” says Robin Kershner, Founder & CEO of Huxley & Kent. “We’ve taken our popular two-pack Tiny Tuff toys and expanded them into convenient POP boxes for retailers. Now, stores can easily stock their favorite toys in eye-catching displays or refill their POP boxes with the assortment of their choice, and customers can buy their favorites individually. More options mean more ways to play!”

The new individual Tiny Tuff dog toys range in size from 4”-6.5” and retail for $6.99.

Products will be available to order direct and on all sales channels in February/March of this year.

Contact orders@huxleyandkent.com for more information.

About Huxley & Kent

Founded in 2012, Huxley & Kent is a women-owned brand specializing in fun, fashionable, and functional pet toys and accessories. Known for their playful, on-trend designs, Huxley & Kent’s products are available at specialty pet stores nationwide, as well as online. The company is also dedicated to giving back through the Huxley & Kent Rescue Fund, supporting over 150 pet charities and causes across the U.S. since 2015.

For more information, please contact: Rachel Smith, rachel@huxleyandkent.com | www.huxleyandkent.com

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Since 1998 ZYMOX products have been recommended by veterinarians as a go-to solution for pet owners seeking safe, effective treatments for dermatological and oral health issues in pets. The product line is formulated with the patented LP3 Enzyme System, a groundbreaking technology designed to support healing through the power of natural enzymes, offering an alternative to antibiotics and harsh chemicals. Similarly, the Oratene Brushless Oral Care line offers an advanced enzymatic solution for maintaining oral hygiene without the need for brushing, a perfect option for pets who resist traditional dental care routines.

Chris Miller, CEO of Pet Palette Distribution, expressed enthusiasm about the partnership: “ZYMOX is a must-have staple in the pet health industry. Their products have earned the trust of veterinarians, professional groomers, and pet owners alike, and we’re thrilled to help expand their reach to more pet stores, pet professionals and consumers across the nation. We believe in the quality and effectiveness of their solutions, and we’re excited to bring them to neighborhoods everywhere.”

Pet King Brands also shared their excitement about the partnership. “Pet Palette Distribution is a fantastic partner for us,” said Debra Decker, Director of Marketing. “Their dedication to bringing quality pet products to neighborhood pet businesses nationwide aligns perfectly with our mission to make ZYMOX products accessible to all pet parents. Together, we look forward to helping more pets live healthier, happier lives with the power of ZYMOX.”

With this new distribution partnership, Pet Palette and Pet King Brands are poised to bring these trusted, veterinarian-recommended products to even more pet owners, ensuring pets across the country receive the best care available.

About Pet Palette Distribution

Pet Palette Distribution is a trusted national wholesale distributor of premium pet products and professional pet grooming supplies with a focus on supporting independent pet businesses by offering low minimums, just-in-time ordering, fast nationwide shipping, and top-notch customer service. Known for carrying a high-quality assortment, Pet Palette partners with leading brands to ensure retailers, groomers, kennels and veterinary services have access to the best pet products and supplies in pet care. For more information, visit www.petpalettedistribution.com or email Arianna Untereker, Sales Director at arianna@petpalette.com.

About Pet King Brands

Pet King Brands, the maker of ZYMOX Ear and Skin products, Oratene Brushless Oral Care, Equine Defense, and ZYLAFEN, is a leader in veterinarian-approved pet products made in the USA. Focused on the health and wellness of small and large animals of all ages, the products utilize the Power of the LP3 Enzyme System and have been Resolving Ear, Skin, and Oral Conditions for Over 25 Years. Led by President and Founder Pamela Bosco, who first introduced ZYMOX in 1998 with the help of her bioscientist brother, Michael Pellico, Pet King Brands has revolutionized the way people care for animals’ ears, skin, and mouth, offering solutions that are gentle to the animal, easy to administer and free of harsh chemicals and antibiotics.

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Based in Melbourne, Australia, Prime100 is a fresh pet food brand offering both refrigerated and shelf stable products, sold to pet specialty and other retailers in Australia. Launched in 2014, Prime100 is a leading fresh pet food brand in Australia, driven by its science-backed product lines and veterinary endorsement.

Noel Wallace, Colgate’s Chairman, President and Chief Executive Officer commented, “Prime100 is a strong, veterinarian-endorsed, premium-priced brand with distinctive positioning that fits well within our long-term pet nutrition growth strategy. We are excited that this acquisition will add a high-growth, profitable fresh dog food asset to the Hill’s division portfolio with the opportunity to drive continued growth through expanded distribution and awareness.”

John Hazlin, President of Hill’s Pet Nutrition, added, “Hill’s is committed to enriching and lengthening the special relationship between people and their pets. With this addition, Hill’s will have an even larger, complementary portfolio of advanced nutrition products, backed by science and endorsed by vets, to help pet parents meet their pets’ specialized dietary needs. We look forward to working with the Prime100 team and are confident that our joint expertise will drive new discoveries, empower veterinarians and provide pet parents with more tailored nutritional solutions.”

The transaction will be financed with a combination of debt and cash and is currently expected to close in the second quarter of 2025. The acquisition is conditioned upon receipt of regulatory approval in Australia.

The transaction is not expected to have a material impact on diluted earnings per share in 2025.

Wachtell, Lipton, Rosen & Katz and Addisons acted as legal advisors and BofA Securities acted as financial advisor to Colgate-Palmolive on the transaction. Gilbert + Tobin acted as legal advisors and Houlihan Lokey acted as financial advisor to Prime100 on the transaction.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached approximately 1.8 billion children and their families since 1991. For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com. CL-C

About Hill’s Pet Nutrition

Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific dietary needs. As a leading veterinarian recommended pet nutrition brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.

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“Dental health is one of the most overlooked aspects of feline wellness, yet it plays a crucial role in a cat’s overall well-being,” said Greg Reinhart, Ph.D., Chief Scientific Officer of Pet Honesty. “Because cats have unique nutritional and health needs, we develop species-specific formulas rather than adapting from canine products. With cat Dental Powder, we’ve created an effective, easy-to-use solution that supports oral health while seamlessly fitting into a cat’s daily routine.”

With 70% of cats over the age of two showing signs of poor dental health, Pet Honesty’s Dental Powder ($20.99) offers an effortless solution that easily mixes into meals. It features powerful ingredients, including postbiotics for a healthy oral microbiome and kelp to naturally reduce plaque and tartar. A proprietary Fresh Breath Blend of parsley and decaffeinated green tea supports gum health, while sodium acid pyrophosphate helps slow tartar formation. Its all-natural base provides an extra boost of protein, fiber, vitamins, and minerals.

“Building on the success of our dog Dental Powder and award-winning dual texture chews, cat Dental Powder is the latest science-backed solution in our expanding feline supplement portfolio,” said Rich Greenberg, Chief Executive Officer of Pet Honesty. “With two best-selling cat supplements on Amazon—Hairball Support and Multivitamin—Pet Honesty continues to lead the way in feline health and wellness, delivering innovative products that pet parents can trust.”

Made in the USA and backed by The Honest Difference, Pet Honesty’s products are free from fillers, crafted with clean, research-backed ingredients selected by animal nutritionists and backed by veterinarians.

For more information, visit Pet Honesty online.

About Pet Honesty

Founded in 2018, Pet Honesty specializes in vet-approved supplements that deliver functional benefits backed by science. Certified by the NASC, Pet Honesty uses clean ingredients free from artificial preservatives, colors, flavors, wheat, soy, or corn. All products are made in a FDA-registered facility in the USA and available at PetHonesty.com, Amazon, Chewy, and select national and specialty retailers. Follow @PetHonesty on Instagram, Facebook, LinkedIn, and TikTok.

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Olympian Caeleb Dressel and his pets appear in the Fuel Incredible campaign. Photo courtesy Nulo.

(PRESS RELEASE) AUSTIN, TX — Nulo was the pet food business front runner in sales and unit volume growth in 2024, due in no small part to its unprecedented Fuel Incredible campaign investment during the summer Olympic games. Nulo’s team of eight top medal winning Olympic athlete endorsers who are all devoted, doting pet parents, captured the hearts and minds of consumers and retailers alike. A comprehensive flight of TV advertising, social media integration and retail marketing programs, plus the enormous global media event that fixated consumer attention, combined to lift Nulo performance ahead of all other brands in national retail distribution.

For the 52-week period ending January 18, 2025, Nielsen sales and unit growth report card verified Nulo’s pet food brand sales leadership among the top 15 pet food brands distributed through national retail outlets. Nulo sales volume was up 2.1% to $261.8 mm and unit volume growth increased 13.4% to 40.3 mm (Nielsen report does not include e-commerce platforms, Chewy.com or Amazon). Only three brands out of the 15 listed in the report posted year over year sales increases. The other two positive performing businesses were Purina (up 0.4%) growth and Hill’s Science Diet (advancing 1.7%). Overall pet food category sales softness for the year makes Nulo’s gain all the more impressive in a challenging business environment.

“Nulo led pet food business growth during a demanding period because of our industry leading marketing investments in the Fuel Incredible campaign,” said Michael Landa, Nulo Founder and CEO. “The program features eight top world-renowned Olympic medal winners, including the legendary Simone Biles, who are all pet lovers, Nulo nutrition supporters and believers. Additionally, we’ve seen traction and incremental growth from our new product innovations including the launch of the new Cold Pressed pet food category, our shelf stable ‘fresh’ Gently Cooked Meals concept, and an innovative new line of functional treats and dental chews.”

Landa said that all eight athletes have signed multi-year contracts and now that the games are in the past, will have more time to devote to Nulo events, sponsorships and in-market projects. “We’re just getting started deploying these highly credible, trusted voices on behalf of Nulo’s performance nutrition story,” he said.

Nulo is currently focused on new recipes and packaging improvements to its core FreeStyle kibble portfolio. “Our five dry kibble brands represent the greatest volume business opportunities for our retailers,” reports Eric Emmenegger, head of Nulo retail and product marketing, “so we are making investments there to help build on our current business momentum.”

About Nulo

Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine’s “Most Innovative Brands at Retail,” Nulo’s offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com.

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• Sleepypod mobile pet bed – CPS crash test video link
• Sleepypod Air 2.0 (available in Spring 2025) – CPS crash test video link
• Sleepypod Atom – CPS crash test video link
• Sleepypod Mini – CPS crash test video link

“Sleepypod is setting a new benchmark in the pet industry by crash-testing its entire pet carrier line at the new Center for Pet Safety standard,” says Michael Leung, Sleepypod co-founder and lead product designer. “Independent testing by the Center for Pet Safety strongly validates Sleepypod’s safety outcomes in testing.”

“Sleepypod is shaping the future of pet product innovation,” says Ryan DeCaire, Paw Prosper co-founder and CEO. “Beloved for forward-thinking product designs, exceptional quality, and a keen focus on pet well-being, it is Sleepypod’s relentless commitment to safety that continues to set Sleepypod apart.”

Paw Prosper added Sleepypod to its pet health and wellness family of brands in January 2025. More here.

How Sleepypod Carriers Protect Pets in a Car Crash
Sleepypod carriers work in combination with a human 3-point seatbelt. Working together, they stop the force in a collision and prevent the pet carrier from accelerating forward and off the seat bench. The proprietary Pet Passenger Restraint System technology built into Sleepypod carriers helps to absorb damaging forces and prevents the pet from ejecting.

Child Restraint System Standard Application in Pet Product Testing
Unlike child safety restraints, there is no legal standard for the crashworthiness of pet safety restraints. Sleepypod tests its carriers at U.S., Canadian, and E.U. child safety seat standards using one or a combination of proprietary crash test pets as part of its rigorous safety test program. The carriers are then independently tested by the Center for Pet Safety. Center for Pet Safety certification and ratings are designated based on scientific research and data gathered in their ongoing crashworthiness studies.

About Sleepypod

Sleepypod transformed pet product design with the introduction of its multiple award-winning, innovative Sleepypod mobile pet bed in 2006. Visually bold and intuitive, the Sleepypod, made from durable, high-quality materials, set a new standard for pet products to include safety testing. Today, Sleepypod products continue to set the high bar for pet product safety and design. Every product is designed with thoughtful features to enhance a pet’s well-being and then tested for safety. From the BPA-free silicone in Sleepypod’s Yummy Travel Bowls to the crash-testing of Sleepypod’s entire carrier and car harness lines at U.S., Canadian, and E.U. child safety seat standards, Sleepypod devotes careful and caring attention to each detail in every product. Sleepypod.com

About Paw Prosper

Paw Prosper is focused on helping pets stay healthy, recover quickly, and age gracefully. With a focus on efficacious solutions to the challenges of injury and aging, Paw Prosper aims to provide industry experts and pet parents with the products, tools, and information they need to help pets overcome larger wellness challenges. Paw Prosper was established in 2022 and is based in Denver, Colorado, with offices in Toronto, Canada; Branford, Connecticut; Englewood, Florida; and the Netherlands. PawProsper.com

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