Bundle Up, Pup
The new Trailblazing Coat from P.L.A.Y. PET LIFESTYLE AND YOU keeps dogs dry and cozy as they explore the outdoors — whether in the wilderness or big city. The nylon exterior and luxe fleece lining combine with the flexible collar to protect pups from wet weather and cold temps, with the split-tail hem allowing for maximum mobility. Adjustable leg straps and extra-small through extra-large options provide a perfect fit for most breeds. Also features a convenient slot for harness connection. In Sunset (shown here), Storm and Cypress color combos. Merchandising hangers available upon request.
shop.playb2bwholesale.com, sales@petplay.com
$59
Great Gifts
Because who doesn’t love a cute pet-themed kitchen towel? St. Louis-based KNOLLWOOD LANE introduces its line of fun towels for pet lovers, with “I Can’t Stay Long, My Dog’s Waiting for Me” and “How About a Frenchie Kiss, Valentine?” among the year-round and seasonal offerings. Towels are made of 100%-cotton, machine-washable flour sack. 26 by 26 inches.
knollwoodlane.com, info@knollwoodlane.com
$13
Pounce!
Ukrainian manufacturer COLLAR COMPANY adds to its brand lineup with WAUCAT. The line features two cat toys with sound chips, with the Mouse toy squeaking and the Bird toy chirping. The sounds capture the cat’s attention and stimulate their hunting instincts, providing entertainment but also promoting physical activity and mental development. 5 inches.
collar.com, vp_us@collar.com
$7.11
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For Adventure Kitties
Designed for cats who travel, the Portable LitterBox Kit from OUTDOOR BENGAL includes a leak-proof litter-carrying bag, an easy-to-clean litter box and a mini scooper. The compact and lightweight design ensures convenience without compromising functionality, making it ideal for road trips, camping or hotel stays.
outdoorbengal.com, albert@outdoorbengal.com
$39.97
High-Tech Towels
Inspired by the towels used in Asian beauty rituals, DRENCHED DOG products use AquaGuard Microfiber Technology to create some of the highest-density microfiber available. The premium, ultra-absorbent towels come in the Sip & Wipe Towel (7.8 by 12.5 inches), Walk & Dry Towel (9.5 by 15 inches), Splash & Snuggle Towel for small-medium breeds (21.6 by 32 inches), and the Splash & Snuggle for large breeds (31 by 47 inches). Each towel ensures maximum absorbency, softness and durability, making post-adventure and post-bath cleanup a breeze. The New York-based company provides retailers with marketing materials, introductory incentives, and product training to boost sales and customer engagement.
drencheddog.com, (302) 496-2925
$14.95-$34.95
By Land & By Sea
LUPINE launches two new designs in its Originals Trios lines, which offer 30% off wholesale pieces. Land Shark suits pets who earn that nickname, while Sunflowers welcome in the warmer weather in which they bloom. In collars, leashes and harnesses for dogs and cats of all sizes. Products are proudly made in New Hampshire and backed by the company’s GUARANTEED (Even If Chewed) policy.
lupinedealer.com, lupinedealer@lupinepet.com, (800) 228-9653
$9.99-$29.99
Top It Off
NATOO PET FOODS adds to its single-protein Meal Toppers & Treats line. Salmon With Pumpkin in Broth and Chicken, Carrot, Brown Rice & Quinoa in Broth are both for dogs. New flavors for cats are Salmon With Pumpkin in Broth and Chicken With Sweet Potato & Broccoli in Broth. All recipes come loaded with shreds of chicken or chunks of fish, and do not contain any by-products, preservatives, or artificial colors or flavors. Packed in tear-open pouches easy to store and serve. 3 ounces for dogs, 2.5 ounces for cats. Produced in the brand’s own eco-friendly facility in sunny Brazil.
natoopetfoods.com, pethelp@natoopetfoods.com
$1.75/$1.45
Comfort on the Road
Designed for adventure dogs, the Travel Bed from BARKER BEDS features the company’s proprietary three-stage blend of American-made foam and the high-density support core that guards against pressure points caused by direct contact with the floor — plus convenient features such as durable straps and buckles that allows for easy folding, securing, carrying and storing. Available in Charcoal Grey, Khaki and Cordura. Built to withstand the wear and tear of active use, it comes 55 by 25 inches and in 33 by 35 inches, both with 3 inch-thick inner foam.
barkerbeds.com, info@bigbarker.com, (267) 797-2547
$179.95/$199.95
Like a Boss
BOSS DOG and BOSS CAT introduce Problend Goat Milk Powder, an easy and delicious way to ensure pets receive hydration and important nutritional components such as probiotics and taurine. The formulation also includes organic cinnamon, ginger and turmeric, and suits dogs and cats with sensitivities. Prior to mixing, no refrigeration required. 12 ounces.
bossnationbrands.com, shea@bossdogbrand.com
$39.99
Healing Honey
WOOF Dog Wipes from The NEW ZEALAND NATURAL PET FOOD CO. come infused with New Zealand manuka honey, known for its anti-bacterial, anti-inflammatory and anti-microbial properties that gently repair and soothe delicate skin. The wipes are ethically sourced and 100% plant-based, also made with bamboo fiber, purified New Zealand water, natural soybean amino acid, aloe vera and vitamin E. Dermatologically tested, free from chemicals, alcohol and parabens, they prove perfect for sensitive skin and suit cats, too. With a pH Level of 6.5. 80 wipes. Retail training and samples available.
nznaturalpetfood.com/woof-wipes, info@nznaturalpetfood.com
$12.99
Fuzzy Ducks
The new Fuzzy Ducks collar from 2 HOUNDS DESIGN looks forward to spring with an adorable and soft design. Made from Swiss velvet in both martingale and buckle versions in multiple widths.
2houndsdesign.com, suzanne@2houndsdesign.com, (704) 234-0228
$31.98-$54.98
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Mani-Pedi Time
Beloved veterinarian and star of Nat Geo’s THE INCREDIBLE DR. POL has partnered with ANDIS on a line of at-home pet grooming tools. Among the products are the Dr. Pol Cord/Cordless Nail Grinder, which comes with both fine-grit and premium-finishing grindstones. The grinding stone alone works best on larger nails, with the addition of the multi-function cap for a more focused area or for use on smaller dog and cat nails. Features a dual-speed motor and ergonomic body-design. Perfect for in-store mani-pedis and for customers who like to DIY this part of their pet’s grooming.
thedrpol.com/grooming-tools
$62.84
Next-Gen Basket Muzzle
With its new INVISA Muzzle, THE COMPANY OF ANIMALS aims to reduce the stigma associated with muzzle use. The transparent basket, made from durable thermoplastic rubber, makes it less obvious than traditional muzzles and also allows vets, groomers and pet parents to perceive facial expressions and subtle signs from the dog. INVISA also has a lighter and stronger design than traditional muzzles, with a 360-degree padded basket for enhanced comfort. The reflective V-shaped strap ensures a secure fit, and a removable guard helps to prevent scavenging and other unwanted behaviors. The muzzle comes in six sizes and can be customized using warm water.
companyofanimals.com/us, salesus@wearecoa.com
$24.99-$44.99