By focusing on wants and needs specific to pets in his state, Mark Robokoff has created a store the community loves to shop.
They will receive a $10,000 cash prize provided by WPA and Purina.
The 2nd annual pitch competition happens Thursday at 3 p.m. on the Emerging Brands Stage.
Entrepreneurs who identify as people of color will take part in Wednesday's Emerging Brands Pitch Competition, powered by Leap Venture Studio and Black Pet Business Network.
Retailers and brands share why this important area of the show is a must-do during SUPERZOO.
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